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John Coons
Realtor®
408-985-2100
ext:229
408-203-4882
john-coons.com
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Selling Tips

The following is a list of items for a home seller to consider to
prepare for selling. Items will be done by the Realtor ® and
seller. It is a good idea to get started some months early.

Before The For Sale Sign Goes Up
- Schedule appointment with John Coons.
- Gather documents related to selling your home
      HOA - Home Owners Association
      Loan docs. - Loan amount due

- Pricing evaluation. Review listing presentation. Review CMA.
-
Identify Home Owner Association manager if applicable
- Verify Home Owner Association Fees with manager
- Mandatory or optional and current annual fee

- Order copy of Homeowner Association bylaws, if applicable
- Verify security system, current term of service and whether owned or leased
- Discuss possible buyer financing alternatives and options

- Ascertain need for lead-based paint disclosure
- Prepare detailed list of property amenities and assess market impact
- Prepare detailed list of property’s “Inclusions & Conveyances with Sale”
- Compile list of completed repairs and maintenance items
-  Explain benefits of Home Owner Warranty to seller
-  Have extra key made for lockbox
- Verify if property has rental units involved. And if so:
- Make copies of all leases for retention in listing file
- Verify all rents & deposits
- Inform tenants of listing and discuss how showings will be handled

-  Arrange for installation of yard sign
- Assist seller with completion of Seller’s Disclosure form

- Review results of Curb Appeal Assessment with seller and provide suggestions.
- Review results of Interior Décor Assessment
-
Measure overall and heated square footage
-
Measure interior room sizes

- Staging review. Determine if professional staging will be used.
- Painting, cleaning, fixing, staging.
- Prepare property flyer (information sheet).
- Install lockbox.
Program with agreed-upon showing time windows.

- Take photos on a sunny day.
- Video the property (after staging).
- Prepare internet pages. Prepare virtual tour.
- Create print and Internet ads with seller

For Sale Sign Goes Up
- For sale sign goes up
-
Add property to company’s Active Listings list

- Enter Property in Multiple Listing Service Database
- Prepare MLS Profile Sheet
- Coordinate showings with owners, tenants, and other Realtors®.
- Arrange for printing or copying of supply of marketing brochures or fliers
- Place marketing brochures in all company agent mail boxes
- Upload listing to company and agent Internet site, if applicable
- Mail Out “Just Listed” notice to all neighborhood residents
- Advise Network Referral Program of listing
- Provide marketing data to buyers coming through relocation networks
- Provide marketing data to buyers coming from referral network
- Provide “Special Feature” cards for marketing, if applicable
- Submit ads to company’s participating Internet real estate sites
- Price changes conveyed promptly to all Internet groups
- Reprint/supply brochures promptly as needed
- Review weekly Market Study
- Discuss feedback from showing agents
- Place regular weekly update calls to seller to discuss marketing & pricing

 
Seller - Agent
Check list

Prepare To Sell

Before Sign Is Up

Day Of Listing



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