John Coons
Realtor®
408-985-2100
ext:229
408-203-4882
john-coons.com
____________
1031
Advertising
Area Links
Broker Tour
Community
Investing
Maps
Marketing
My Listings
My Office
Open Houses
Schools
Search Listings
Staging
Tours
Values
By John Coons
Internet Marketing
Internet marketing is a very broad term. This includes listing the property
on the MLS for real estate agents, and posting it on other public web sites
for buyers to view. Direct email advertising etc.
My internet marketing plan includes listing the property on the MLS, and on
public web sites. I make the property listing available to internet companies to
download the listing and post it on their web site automatically. This means
that over time the listing is on many web sites on the internet. I know
quite a lot about computer programming, search engines. and how the internet
works, so I am able to make sure sellers are getting maximum exposure on the internet.
The "Virtual Tour" is another aspect of internet marketing. I market my
listings with virtual tours. A virtual tour is where there is more infomatioin
on the property beyond just a picture and text. This usually means a slide show
or video of the property. For more on virtual tours click here.
Open House
Holding an open house is a good way to meet buyers. Real estate agents
holding an open house will occasionally sell to someone that comes to the
open house. To have a successful open house it is a good idea to advertise
the open house and list the open house on the internet, and put open house
signs on the streets near the open house. I also send mail or pass out open
house flyers to neighbors.
Yard Signs
Having a sign in the yard helps to sell the home. I often add sign riders to
the sign that say www.john-coons.com and other sign riders that give
information about the property, such as POOL or other features of the
property. I also put flyers on the sign. People that see the sign can come
to my web site to find ou more.
Accessable - Showable
Making sure the property is showable is very important in marketing.
If agents can not get access to the property to show it to potential buyers
it will be harder to sell. This includes hours of access and how agents
can get access. See lock box.
